Problem Definition: Does the team have a clear and broad understanding of the problem their product or technology seeks to solve? Have they clearly articulated the market or societal need they are filling? Is there a clear pain-point that their product is addressing?
Strength of Team: Does the team include the diversity of expertise necessary to accomplish its goals? Has the team engaged a strong group of advisors and/or partners? Does the team make a convincing presentation of the need for their product, and their dedication to the process of creating a new venture?
Technical Feasibility: Does the product or technology have the capability to produce the desired outcome or benefit? Is it technologically feasible? Can it be produced on a scale that will meet demand and solve the problem intended?
Innovation & Novelty: Does the product demonstrate the potential to significantly improve a process or system? Is the product or technology fundamentally different from existing solutions?